Wechat Marketing: How to Market Your Businesses on Wechat
Companies can make use of Wechat Marketing in a number of ways: to broadcast messages directly to followers using the latest information and current offers, to using it as a service and customer service platform, and to promoting existing products. Millions of businesses in China today have their own dedicated Wechat app platform allowing them to not only keep track of their consumers’ activity but also to understand their behavior and to adapt business models accordingly. The latest platform that is gaining popularity among Chinese users is Wechat Mobile Marketing. It works by enabling businesses to create short-form content through the traditional form of SMS; in this case, the business will send a pre-written text message containing information about an upcoming event or product offer to a certain group of contacts in What’s network. This form of advertisement has already attracted a lot of attention from Wechat users, who are willing to try it out and ask questions for more information from their friends. In order to ensure a successful campaign, there are a few things that you will need to consider:
As mentioned above, many We Chat users are keen on receiving coupons. Thus, a good way to attract them is to create a feed for your Wechat campaign that will allow you to remind them when there are new offers and discounts available. In addition, you should consider creating videos that will be attractive and compelling enough to encourage Wechat users to click on them. Long-form content can also be used for this campaign, especially if you are able to write captivating about the promotions and discounts available with your products and services.
It is important that your Wechat campaigns are targeted to a specific group of users, since doing so will ensure that they only see promotional content and messages that they are interested in. One strategy that has proven to work well for Wechat marketing is sending out broadcasted Wechat campaigns to Wechat members in different parts of China. By doing so, you will be able to reach a bigger audience for your products and services than you would if you were to directly market to the target audience in English. While some Wechat users may not be familiar with English, being able to reach a larger audience through a broadcasted campaign is definitely better than trying to sell to a completely foreign audience.
Another strategy that you should use for your Wechat marketing campaigns is to create an official app for your Wechat app for Wechat Marketing. Having an app for your Wechat business allows you to reach a larger audience without having to actively market to them, since the app will provide them with all the information they need. The app can provide the basics such as translation and localisation, as well as its own Wechat interface. Since your app will be entirely based on Chinese culture, make sure that you create an app that fits the needs and expectations of the people in China. The information provided should be accurate and accessible at all times.
Lastly, you can make use of Wechat for your business campaigns by creating a Wechat community for your Wechat Marketing. This will allow your friends to invite their friends to join the chat. This is a good way to extend the reach of your marketing campaigns, as this new channel will allow you to reach a wider audience than before. You can also post any promotional or content-related announcements on your Wechat community. This will help you market your products or services to a more global audience.
Overall, Wechat can prove to be quite beneficial when used for your Wechat marketing strategies. If you have an official Wechat account, you can use it to market your Wechat service as well as your business. Since the platform is free to use, there’s no reason not to take advantage of this awesome tool. Aside from its affordability, it allows you to expand your marketing efforts thanks to the added channels and options that it provides. If you want to take Wechat Marketing to the next level, sign up for an official Wechat account and get connected!