There are some digital marketing trends that you should know. Among these is mobile first marketing. In 2019, websites that are mobile-friendly will be indexed first by default, according to Google. Additionally, Google has announced that by the end of 2023, it will stop tracking visitors with third-party cookies. These cookies are small pieces of code placed on visitors’ computers by other websites. If you want your business to stand out from the crowd, consider implementing mobile first marketing.
Although many companies rely on tracking users to determine their purchasing habits, user privacy is increasingly important. GDPR has made consumers aware of their privacy online and put pressure on giants like Google to change. While this will be a challenge for digital advertising, marketers must prepare for it. One of the top challenges will be tracking the right data. According to a recent report, 41% of marketers expect this to be their biggest challenge. Fortunately, there are many ways to get around this problem.
Staying on top of these trends is essential for any digital marketer. It will help keep you up to date and ahead of your competitors. As consumers’ preferences change, digital technologies are constantly evolving. You must keep up with these trends to stay on top of your competition. And the sooner you can adapt to these changes, the better for your business. So, stay tuned! So what are some of the digital marketing trends you should follow? The following is a list of some of them.
Geo-tagging images is another digital marketing trend. By geo-tagging images, you can maximize your local SEO. Local searches account for 46% of Google searches, so using geo-tagging images can lead to more product discovery. Chatbots fall under the category of AI-related digital marketing trends. Most brands are already using virtual assistants for customer support and other processes. The next step is to integrate these technologies into your business strategy.
Voice search optimization and artificial intelligence are two other emerging trends. Those two are crucial for your business. While voice search optimization seemed like a science fiction idea at first, it has become a reality in many businesses. For instance, Amazon uses conversational customer support chatbots in its website, “Seller Messaging Assistant,” a chatbot built for their sellers. It can help buyers get answers to their questions quickly and easily. This digital marketing trend is one of the most important of all.
Facebook is making big changes to in-feed shopping. Facebook is working to make the experience more seamless for users, making in-stream alerts for buyable products. Live shopping is another big digital marketing trend. According to some estimates, Chinese live-commerce market will reach $423 billion by 2022. Twitter has also been developing eCommerce options to tap into the mobile shopping shift. The company has even begun testing direct in-stream purchasing through tweets.