WeChat Marketing is a great way for businesses to reach out to their target audience and engage with them. However, it can also be a challenging platform for marketers to use. Developing a successful marketing strategy on WeChat requires a clear understanding of the platform’s features and an effective plan for execution.
Wechat is China’s most popular mobile app and has over 1.2 billion monthly active users. The average Chinese user spends 82 minutes on the app every day, making it an important marketing channel for brands.
The WeChat platform is also a highly-engaged user base, which means it’s easier for brands to connect with their target audience and drive conversions. While organic reach is declining on WeChat due to saturation, paid promotion, such as WeChat ads, can help to increase brand awareness and generate leads.
One of the most effective ways for businesses to increase engagement on WeChat is by creating content that piques their interest and draws them in. This can be in the form of product reviews or news articles about a topic that is relevant to your business.
Videos are a growing trend online, including WeChat, and are a great way to engage with your audience. They can be animated and are a fun way to deliver information.
In addition to videos, brands can also create animated slideshows or H5 pages for their content on WeChat. These slides can be interactive and engaging, with the potential to go viral.
Loyalty programs on WeChat can also be a great way to attract new followers and convert them into loyal customers. You can offer a VIP card on the WeChat app that gives members access to special promotions or offers, and you can also give them e-coupons to redeem at your store.
You can use geo-location services to identify potential consumers and send them promotions that are close to their location. You can also use QR Codes to promote your brand and entice consumers to scan them.
WeChat has many different functions and is changing rapidly. Innovation is key to success on this platform and it’s vital that your company stays up-to-date with the latest trends, so that your brand remains relevant to the Chinese market.
To promote your business on WeChat, you need to have a dedicated official account on the social media. There are three account types: service accounts, subscription accounts and enterprise accounts.
With a service account, you can post four times per month on your WeChat account. This account type is best suited for companies that are looking to increase their brand awareness and reach more people on WeChat.
There are a number of different WeChat advertising options to consider, including Moments Ads and Official Account Ads. Unlike Facebook ads, these WeChat ads are native to the WeChat app and can be seen by users in their timelines.
These WeChat ads can be targeted based on age, gender and location. They can also be placed under the posts of KOLs (Key Opinion Leaders) or even directly linked to e-commerce websites.