Using Wechat Marketing To Scale Your Business
A Wechat Marketing strategy is one of the latest buzzwords around the web because it has the potential to do what traditional marketing techniques can’t: drive huge amounts of free traffic to your site. Unlike other online marketing strategies, however, the potential to gain massive Wechat Traffic will be limited to official accounts and pages that have chosen to market using Wechat. This means any links that you add to your personal We chat page or the sites associated with your official Wechat account will count as a viral campaign, helping your business grow at a truly exponential rate. Here’s how it works.
A viral marketing campaign can be defined as the creation of content that is shared across social media networks in a fashion that encourages others to pass the information onto their network of friends. In the context of We Chat Marketing, the content is often provided within an official Wechat account and becomes part of that account’s archive. However, it is also possible for users to view this content from any smartphone, laptop or desktop computer. This ensures that users can share the Wechat marketing message with a wider audience.
Wechat Marketing is just one of several new approaches that a business owner can take to promote their business using social media networks. A popular example of this is the Weblogger project which allows businesses to host free blogs on their Wechat official account, which can be indexed by search engines and potentially used as a source of traffic. Another example is the viral blog method used by bloggers all over the world to bring huge amounts of free traffic to websites. The concept is simple: once someone has read a blog, they then click through to We Chat, which will display the full blog post on the Wechat interface. By encouraging people to pass the Wechat links to their friends, this form of viral marketing can quickly send a business’ profile thousands of miles in the direction of its parent company.
Wechat Marketing allows users to create content based on the product or service they are selling. For example, the content can include news updates, reviews and product information. However, it can also include content that encourages others to sign up for a Wechat account, such as games and other in-game activities. If the content is compelling enough, Wechat users may decide to follow the link, which will take them directly to We Chat. When they get there, they have access to the products and services the business offers as well as the ability to communicate with other members of the community, all of whom have also signed up for the account.
The key to making We Chat Marketing work for your business lies in finding an appropriate platform to publish your content on. Since the platform is China-based, you need to ensure that the content is Chinese-friendly. To make We Chat Marketing work for your business, look for a service that is able to serve the majority of the Chinese internet audience. Two good platforms to choose from are Kaixin001 and Cnidian, who are experts at serving the Chinese online audience.
For easy We chat marketing, you can use the We chat app. The app allows users to find local Chinese people, establish mini-programs and interact with them. Mini-programs are similar to how official accounts operate, except they don’t require any subscription or deposit. Official accounts are more closely tied to the actual brand. Mini-programs, however, are free to use and are good ways for you to learn more about the Chinese market.