Marketers should be mindful of the AIDA model of marketing. The AIDA model states that Awareness, Interest, Desire, and Action are the four steps that lead to a sale. This model should be applied in every marketing campaign. The more awareness that is generated, the better the chances of conversion. It is crucial for marketers to understand the psychology of their audience in order to be effective. AIDA is a four step model that explains the process that customers take when purchasing a product.
To create interest, customers should first understand the product. They should be able to see the product in action or see how satisfied other users are with it. The next element is engagement. Engaging visitors in the content and communicating your marketing message in a style that is appropriate for the customer is the most effective way to engage them. This includes understanding client needs, actively involving them in the marketing process, and demonstrating the benefits of the product or service.