LinkedIn Marketing is a great way to generate leads for your business and engage with the right audiences. People on LinkedIn talk about their work, engage with content relevant to their interests and form connections with decision makers. In fact, over 80% of LinkedIn members are in decision-making positions. Linkedin marketing helps you get in front of these decision-makers, making your marketing efforts more targeted. These connections are strategic and work like partnerships for your business.
The first step in LinkedIn marketing is to establish yourself on the network and build connections. Create a profile with information about your business and brand. Be active on the network by participating in groups, posting quality content, and engaging with your connections. This will help you establish credibility in the eyes of your connections and help you get more leads.
Create a company page on LinkedIn. This page represents your business, school, non-profit, or brand. You can add a pop-up form to invite users to fill out their information, and you can view the leads in the Analytics tab. Make sure to invest in a high-quality cover image for your page.
Your company description on LinkedIn is like a long-tail brand bio. Potential new followers will read your description, so make sure your company description reflects your brand’s values and what you do. Use keywords to optimize your company page and add value for your audience. In fact, according to CMI, content marketers who focus on the audience’s needs perform 88% better than those who don’t.
LinkedIn is a social network and users love to engage with others. Be sure to answer questions, respond to comments and link to industry-related lists. This will get your content in front of more people. For example, a post on Gary Vaynerchuk’s site received over 14,000 reactions and 500 comments.
LinkedIn is a great place to track employee engagement and share your brand’s message. It’s also an excellent way to reward employees who contribute to your company’s marketing strategy. Consider hiring a LinkedIn marketing specialist to create relevant content and train your team on how to use it. By leveraging the power of the platform, you can get your company’s message out to a wider audience than you ever thought possible.
LinkedIn has built-in analytics that can help you optimize your digital marketing strategy. For example, you can analyze the engagement of your posts by measuring the number of people who follow you and who clicks on your links. This is crucial for measuring the impact of your marketing efforts. It also offers a native analytics dashboard so you can track how well your posts are performing.
Videos are another effective way to increase engagement on LinkedIn. It’s best to use native videos on LinkedIn, instead of embedding links from other sites. In addition, LinkedIn has many community features that allow you to interact with your clients and partners. These include groups and influencers.