Instagram Marketing Strategies
Instagram Marketing is a unique form of advertising, which involves marketing a brand on Instagram through a creative content marketing strategy. This powerful social media platform enables brands to connect with a huge audience, build customer loyalty, and increase sales within minutes. Instagram is the best channel to reach a huge audience across 1.6 billion daily active users. To ensure a successful campaign, businesses need to build an engaging personal and professional image through creative content marketing that brands can easily share on the platform. Content marketing offers businesses many advantages, as it creates higher visibility and provides an insight into the target audience. Below are four ways to use Instagram Marketing to increase your business revenue:
Branding: Instagram Marketing is extremely effective when used as a branding strategy. Content that is user-generated, eye-catching, and insightful will go viral across the network. Branding posts can include images, videos, links, and content that showcase a product or service. This social media platform is also excellent for sharing official products as well as company news.
Get Connected: Instagram Marketing allows companies to quickly and efficiently connect with their target audience. Businesses can create an instagram page with a profile, link to their website, and take advantage of the Instagram application. When a user takes a look at the profile, they can see personalization options such as font size, style of contact information, background color, and more. As a result, Instagram pages can become an effective way for businesses to promote events, upcoming product launches, company news, or customer contests and giveaways.
Post and Retweet: One of the best ways to get more followers on Instagram is to create content that can be shared on the social media site as well as retweeted on Facebook. A post on Instagram can include links to Facebook posts or vice versa. If a business has a Facebook page, they can use the photo-sharing platform to share content on the site in addition to a link to their Instagram account. The content can be anything from a blog post, video, or promotional tweet. Additionally, the two platforms can be used together for promotions and contests. Companies who have an Instagram account but do not have a Facebook page can use the photo-sharing platform to create content that can be shared across both sites.
Promote Instinct: The instagram application allows users to automatically share content they find on their feeds. Businesses can take advantage of this feature by reposting images that have been featured on popular social media platforms like Facebook and Twitter. This makes it easy for clients and customers to identify brands through their online presence. The Instagram Stories tab on the app allows users to repost images as well as small blurbs about the brand. Businesses can also add a graphic to their instagram profile that advertises their products.
Instagram Marketing can also be achieved with the help of third-party applications. Hootsuite is one of the most popular and useful applications in the Instagram marketing platform. It allows businesses to manage their Instagram accounts, manage their linked Facebook accounts, and share images and videos. The ability to upload and share photos from Instagram directly to Facebook has significantly reduced the time it takes a user in order to streamline social media marketing. Hootsuite makes it easy for users to manage their feeds, keywords, and images through a visually-appealing dashboard. There are a variety of other instagram marketing tools available, many of which have already been incorporated into the instagram apps.