If you’re considering a campaign involving influencers, there are a few things to keep in mind. First, do some research on the platforms available. Although Instagram is often the first platform that comes to mind, there are now many other social media platforms worth considering. For example, there’s a good chance that a certain influencer will have a larger audience on Snapchat or Twitter than they do on Instagram. Also, be aware of the amount of engagement each platform can provide, as the bigger the influencer’s following on each platform increases.
Second, choose the platform that your audience frequents the most. Facebook and YouTube are two popular sites for people between 18 and 34. Once you’ve identified which platforms are the most relevant for your audience, start looking for influencers who fit that profile. Make sure that you find people with high engagement rates and whose images and values align with your brand. Make sure to track these metrics, because influencers’ content can make or break your campaign.
Third, consider the content of influencers. If your goal is to boost brand awareness, you can start with a contest. The contest should be fun and easy to enter, and should encourage your followers to share your content or tag two friends with a brand hashtag. Contests can be great opportunities for increasing brand awareness and enhancing sales. They’re also a great opportunity for a company to give away free products or free trials.
Third, don’t ignore legal considerations. Influencers, in many cases, are children. For example, the FTC warns that influencers should never assume that they’re legally compliant. Policy makers should be aware of the fact that children are not protected under traditional workplace standards, such as Child Labor Laws or the California Child Actor’s Bill. In addition, influencers should make sure to mention their advertising in a way that does not inadvertently exploit children.
The role of influencers in a campaign is very important. While the traditional advertising methods were successful for decades, influencer marketing is transforming the way brands do business. Today’s young audiences distrust traditional advertising methods and want authenticity, and are increasingly receptive to the messages and content produced by influencers. They also expect brands to have authenticity and to be authentic. The following examples illustrate how influencers can benefit a brand through influencer marketing.
Micro-influencers, on the other hand, have smaller social media followings than celebrities. They typically have a follower base of one hundred to five thousand people. While celebrity endorsements are often more expensive, micro-influencers have the advantage of being easier to reach and have a higher engagement rate. Moreover, they’re more likely to recommend a product based on their own recommendations. However, brand owners should carefully consider the micro-influencers’ experience with influencer marketing before selecting one.
Influencer marketing is a good promotional campaign choice due to its low cost, high reach and trustworthiness. Moreover, it’s fun! While traditional marketing methods may have limitations, influencers are great for diversifying content creation. Influencers are not only highly regarded in their field, but also capable of influencing the purchasing decisions of their followers. This strategy also translates into higher sales as followers are more likely to mention and share their recommendations with others.