WeChat Marketing is a great way to engage with your target audience and generate sales. The platform categorizes users based on interests and behaviors. It has 24 top-level tabs and 183 bottom-level ones, so marketers can target specific groups based on their shared behaviors. Below are some ways to utilize WeChat for marketing. To get the most from this platform, you should first understand the basic features. Here are some tips to get started:
WeChat advertising is the quickest and easiest way to sell products and services. The platform allows you to target only those people who have previously shown an interest in your product or service. You can also target users based on their location or type of social behaviors. The best way to use WeChat advertising is to work with a Key Opinion Leader. By partnering with these individuals, you can gain access to the Chinese market with minimal effort.
To maximize exposure, You can plant WeChat advertising in your official account’s articles. These ads appear 15 seconds before the video begins and will appear in the Wi-Fi environment. They contain a “Learn More” button that will lead viewers to a landing page. You should aim to publish more than one ad per article to get maximum exposure and increase click-through rates. This strategy is best implemented when you have a dedicated WeChat marketing team.
It is important to remember that WeChat is extremely popular in China. With over one billion users, you need to be able to reach this market effectively. However, it is important to be careful when using WeChat to advertise. Tencent is extremely strict in approving foreign companies that do not have a Chinese business license. It can take quite a bit of time to review the business license. WeChat has an extensive list of rules to follow when it comes to advertising on the platform.
WeChat mini-programs help brands create e-commerce and sell products. Luxury brand Celine, for example, has a popular mini-program on WeChat, which offers group buying and social sharing. During the event, she even received orders from 500 of her followers. Ultimately, WeChat is a great platform to market a product. You don’t have to invest a lot of money in WeChat marketing, but it’s worth it in the long run.
Mini-games allow advertisers to reach a large number of users. Users are much more engaged with a Mini-Game than with a conventional ad. The 6 to 15 second video ad appears in the Mini-Game. It links to a landing page, and the Mini-Game’s developer ties the viewing of WeChat ads to the game’s plot or the incentives the game gives the user. Ultimately, the user has to find a trigger and complete the ad before closing the window.
Sticker sets are another great way to engage WeChat users. A service account shows up on a user’s list as a companion. They can send up to four messages a month, which is enough to promote a product or service. The subscription account is best for advertising and marketing. It’s important to note that both types of WeChat accounts have different features, but both are highly effective. If you want to maximize your chances of reaching your target audience, you should make sure to choose the right strategy.