Facebook has over 2.7 billion monthly active users and more than a few brands are using its advertising platform to boost engagement and reach new prospects. In order to get the most out of your Facebook advertising, you need to use a strategy to set up target audiences, launch ads, and monitor campaign performance. While it may seem daunting, there are several tools and techniques that you can use to get started.
The platform offers a range of different ad types, targeting options, and metrics to help you find the right audience. These features will allow you to maximize your marketing budget. However, it’s important to remember that the most effective ad formats vary in performance, so be sure to test various designs and strategies to see which one works best for your business.
One of the more nifty Facebook marketing tools is the Ad Pixel, which allows you to target specific groups of people, based on demographics, interests, and other variables. This allows you to reach highly relevant audiences, which can lead to better ROI for your campaign. You can install the pixel on your website, or on an app you’d like to promote.
Another feature that’s worth checking out is the Facebook poll. It’s an ad format that makes it easy to include a two-option poll in a video. Not only does this allow you to engage with your audience, it stands out in a busy feed.
Facebook’s Discover tab is another great way to engage with customers. This allows you to create augmented reality camera effects, as well as to discover local businesses, places, and events. For instance, you can use this to show your fans that you’re open for business, or to highlight a coupon code.
With all of the features and ad formats available on the Facebook platform, it can be difficult to decide which are best for your business. However, if you’re unsure, you can always take a peek at the Insights section of the Facebook platform. From there, you can analyze your posts and learn what is most useful to you.
One of the simplest and most useful Facebook marketing tactics is to post regularly. If you’re running an international campaign, you’ll want to post at different times of day and in different countries to ensure you reach the widest possible audience. Posting frequently also helps to boost organic reach.
The biggest Facebook marketing trend of the year has been video. Initially, it was an uphill battle, but in recent years, marketers have found that video can be a very effective tool to engage an audience. Whether you are sharing a funny video or promoting a new product, a great video can capture the attention of your audience and never lose its attraction.
In addition to the usual suspects, the platform has introduced a number of new features to help advertisers. Some of these new features include ad-hoc placements and dynamic ad placements, which can be customized to ensure a high level of personalisation.