When it comes to Facebook marketing, visual content is king. Compared to posts with just text, photos have 53% more likes and interactions. Use templates to create a post that will attract attention. You can also use Facebook Insights to see how much engagement you are getting on your posts. It’s a must to create and upload quality images, and to track engagement across all your posts. This guide will walk you through the Facebook Marketing process.
Before you can start creating and posting content, you must select your cover image and profile photo. Your profile photo should always be your logo because it will appear next to every update you post. Your logo will increase visibility and ensure that your audience associates your content with your brand. The cover image is a good place to get creative. You can use it to promote your brand or showcase your latest product. However, it’s best to choose a high-quality photo for the cover image.
The best way to increase engagement on Facebook is by creating engaging content. A compelling video will attract viewers and help you build trust with your audience. Adding video to your marketing strategy will boost engagement on Facebook. The average duration of a Facebook video is 82 seconds. The best way to engage with your subscribers is by putting them in the center of the action. Don’t use stock photos too often. Stock photos are made for different purposes and anyone can pay for them.
Another way to increase sales conversion is to create a chatbot on Messenger. Chatbots allow you to interact with your audience in private or direct ways. Chatbots can be helpful when human associates aren’t available, and you can test these out to build your social media skills as well as your customer base. However, chatbots are still in its infancy, so experimentation is key. You’ll only get better as you use these features.
You can also use Messenger marketing to increase your reach on Facebook. Whole Foods uses Messenger marketing as a way to help its customers find recipes. They allow users to search for a recipe or a product on Messenger and send emojis to get a response. The Messenger bot will then reply with the recipe that matches the emoji. This provides a concierge-like experience, which is valuable for customers. According to a recent Facebook survey, messenger marketing creates a 55% more personal connection with brands than other types of content.
While using Facebook advertising is still an effective way to market to your audience, it is important to know that the new updates make it more challenging to target audiences. For instance, Facebook ads will no longer have real-time attribution, and will only provide data for three days after being displayed. Depending on the company, Facebook ads are best used for targeting specific types of users. You can even target your audience based on age and gender. But be careful when choosing Facebook advertising strategies; you need to know your customers and your competition.