Digital Media and Its Effect on Daily Lives
Digital media is literally any media which are encoded electronically in machine-readable or structured format. Digital media is used for communication, entertainment, education and information dissemination. It helps to transmit information in a quick and easy manner. Basically digital media are transmitted digitally, though some media compress the data before transmission. Digital media are compressed as opposed to compressed analog media because digital signals don’t lose quality through the compression.
Digital media include: Video and Audio. Audio and video can be compressed or not depending on the purpose of the data. Audio can also be compressed in another way – by using lossless compression method. Video is usually compressed in the same way as audio, though certain factors like lighting and movement may make some videos better than others. Video content is generally delivered over the Internet, while audio content is usually sent over phone lines.
Digital Media Sales Strategy depends on the type of digital media to be used: radio, television, print, Internet, Pagers, CDs or DVDs. Radio is the oldest form of digital media. It is very popular and used all over the world. Today radio stations all over the world use pre-recorded sound tracks, music and commercials. Some radio stations still use classical music and background noise instead of commercials. Most radio stations offer free worldwide web-casts of their programming and audio content.
Digital Marketing Strategy is basically used for online marketing of services and products. The objective of this kind of marketing strategy is to create brand awareness, to build customer loyalty, and to generate net income. In digital media, there are two types: CD’s and DVD’s. With the help of CD’s and DVD’s you can develop your company’s image. If you want to build your brand image, you can use digital media like digital signage and websites.
If you have a small business, you can easily use CD’s to market your products and services. You can create your own website or make a Flash presentation for advertising your CD’s and selling your music. But if you have a bigger business, you should go for DVDs or Blu Ray Discs. In the last few years Blu Ray Discs has become more popular. You can also put your full length films for sale with the help of this kind of strategy.
Today, it is not only about creating a brand image for your business. It is about earning profits and increasing your customer base. This kind of marketing strategy is the best one because you can reach a wider audience. It is one of the most effective means to increase your revenue in your daily lives.