Digital Marketing Trends change rapidly, and it’s hard to keep up. However, identifying emerging trends and adapting your strategy are key for growing your business in the future. In this article, we’ll explore digital marketing trends to watch in 2023: influencer marketing, mobile optimization, blogging, visual storytelling, social commerce, push notifications, and account-based marketing (ABM).
Influencer marketing involves using high-profile individuals to promote a product or brand to their audience. It’s become a popular way to expand reach and engagement on both social media and ecommerce platforms, and it’s often more effective than traditional advertising. This trend is set to continue into 2023, with influencers focusing on the quality of their content and authentic relationship with followers.
Mobile optimization is another critical digital marketing trend to watch in 2023, as more and more people access the internet from smartphones. To capitalize on this, brands should make sure their websites are optimized for mobile and that they’re providing the best possible user experience on all devices. This includes adding schema markup, creating rich snippets, and keeping My Business listings and eCommerce store data up to date.
Blogging continues to be a popular form of content marketing, with many brands choosing to create dedicated blogs to provide consistent, helpful information for their customers. This can include how-to guides, blog posts, product reviews, and infographics. Unlike other types of marketing, blogs don’t require large budgets and can deliver great ROI with even modest investments.
Social commerce is another fast-growing digital marketing trend to watch in 2023, with more and more consumers completing their purchases on social media platforms like Instagram and Tik Tok. These platforms are already incorporating shopping features into their apps, and marketers can capitalize on this by creating engaging content that drives shoppers to their sites. For example, Sephora’s Instagram Story ads offer product recommendations, while Tik Tok Shopping allows users to instantly purchase products they see in videos.
ABM is a powerful digital marketing trend to watch in 2023, especially for brands that sell to other businesses. This type of marketing focuses on targeting decision-makers within larger organizations, and it can yield a much higher ROI than other marketing tactics. For example, account-based marketing can target individual members of a company’s purchasing team to provide them with personalized messaging that addresses their specific questions and concerns.
ABM is also a good way to avoid the dangers of greenwashing, which occurs when a brand promotes their product as environmentally friendly without truly being so. This practice can damage trust and hurt your reputation, so it’s important to take care when promoting your environmental initiatives.