The digital marketing trends of the coming years have everyone on the lookout for new ways to promote their website, products or services. This is also a good time for budding online entrepreneurs to get out there and start honing their skills. What is considered a digital marketing trend today may be considered outdated tomorrow. What matters is that you get out there and find your niche. This is a crucial step in the journey of running an online business and if you are able to master it, then you have a leg up on your competitors.
The first of our three segments is where we discuss digital marketing trends in the context of web promotion. The old school way of promoting a website, product or service is to go head to head with traditional marketing channels such as radio, television and print media. This is still a very powerful tactic but not one that can guarantee a sale. For starters, the majority of people will tune out the commercials, especially if they are wearing leather jackets.
The next segment discusses some of the more cutting edge digital marketing trends for the future of marketers. We will look at social media and what the youth are starting to do with it. Facebook has become huge for a number of reasons but the main reason is because of the brand recognition of its founder Mark Zuckerberg. There are many other social media platforms emerging including Twitter and Google+ but Facebook has the upper hand in terms of its reach and influence. In fact, according to one research, there was a study that indicated that Facebook had become the second most popular social network, next to LinkedIn.
The third segment we will discuss looks at performance-based marketing, which means a mix of traditional marketing tactics and new technologies for a seamless experience. Some of the most recent trends include Instagram, Twitter and Pinterest. Instagram is an instant way to connect the user to their friends and the homepage of the brand. It allows users to share pictures directly from their phone or camera and automatically share the link on all social media pages.
It also allows the audience to interact live and encourages them to recommend, buy, subscribe or vote. On the other hand, social media icons Pinterest and Twitter allow audiences to pin images or short videos directly to their homepages. Pinterest’s new feature called “pin it” allows users to post images and short blurbs. Instagram allows audiences to upload photos of themselves and others and share these images with the millions of followers through the photo album.
The final segment we are going to discuss is not and it refers to the customer experience. This means how you convert your marketing efforts into customer interactions. Facebook, for example, uses its wall to streamline conversations and direct customers to specific content, such as updates or upcoming events. Twitter lets audiences to follow their conversations, ask questions or engage with the brand directly. These four digital marketing trends will help you streamline the marketing strategy and focus on the experiences of consumers.