In the past few years, we have witnessed a number of changes in the digital marketing world. From the rise of artificial intelligence to the emergence of new services like voice search optimization, it is essential to remain current with the latest trends and developments. While there was once a fear of losing business because of a lack of human interaction, today it is an integral part of business. In 2021, artificial intelligence is set to be one of the most influential digital marketing trends. It is also predicted that short-form video marketing and mobile web design will be the next big things in digital marketing.
While celebrities will continue to be popular, fewer brands will use celebrities to promote their products. Instead, brands will turn to influencers who have a connection with the target audience. For example, cosmetics company Cover Girl has partnered with James Charles. In 2022, video will continue to be the top strategy. In today’s digital world, video has become a key marketing tool, exploiting users’ short attention spans. More than 74% of U.S. internet users watch online videos each week and most social platforms support video sharing.
For the next few years, conversion rate optimization is set to be the most important digital marketing trend, tying paid search with conversion rate as the number one initiative for home goods brands. However, as with any other marketing strategy, tracking and measuring the right KPIs will be crucial for success. While it is difficult to measure ROI and prove the value of your marketing budget, it is crucial to ensure that you are getting the most out of your budget.
Another big change in the digital world is the increasing importance of authenticity. In a recent survey, 1 in 3 respondents named authenticity as their top trend for 2022. As consumers become more open on social media, authenticity is increasingly important. In fact, 30% of social media users reported less importance on impressing other users and were more open on their social networks. By creating a platform that encourages consumers to be authentic, brands can be sure to reap the rewards.
Using AI and automation to optimize PPC campaigns has become increasingly important. In the same survey, only 9% of marketers predicted the impact of a ten percent shift in marketing spend. However, this change is making it easier to track performance and optimize campaigns based on insights from machine learning and predictive analytics. The benefits of implementing these trends are huge, so don’t miss out on the chance to reap the rewards. But the big change for marketers is not just about automation and AI – it’s about making sure your ad campaigns are delivering results.
Lastly, as we see more people using voice to control their lives, brands must adapt to these changes. In the EU, GDPR has made it easier for brands to make sure that they comply with consumer privacy standards. It also requires that brands maintain a buffer stock of products and services to meet customer demand. While the GDPR has reduced the impact of email marketing, it has bolstered the power of voice and chatbots for brands.