Category: Uncategorized

WeChat Marketing – A Mini-Program For China Social Media

A recent campaign by Uniqlo highlights the effectiveness of WeChat Marketing. In China, consumers use various social media platforms, and the campaign highlights the efficiency of this particular platform. For instance, the campaign included a QR code that allowed consumers to enter their date of birth and gender, and a report was generated describing their […]

Social Media Marketing Course – Learn the Basics of Social Media Marketing

If you’re new to social media, a course like this can help you understand how to best utilize these platforms to your business’ benefit. This comprehensive course will teach you everything from basic social media marketing to advanced growth tactics. It also contains helpful resources, including checklists, contracts, client reports, and email templates. You’ll also […]

Advantages of Digital Media for Business

It is no secret that digital media spend is higher than traditional media spending. There is a direct correlation between age and media viewership, and the sheer volume of online content is a testament to this. For instance, Google processes over 40,000 search queries per second. In one hour, the average person will have viewed […]

How to Create the Best Content for Your Website and the Most Effective Way to Reach Your Target Audience

When you create content for your website, you’re doing more than just advertising yourself or your business. You’re also helping people learn about your industry, and that’s what Content Marketing is all about. Here’s how to create the best content for your website, and the most effective way to reach your target audience. Listed below […]

How Online Marketing Can Increase Brand Awareness and Conversions

Online Marketing reaches a specific demographic through email, social media, and search engine optimization. By targeting potential customers in these areas, businesses can increase brand loyalty and traffic, and attract high-quality web traffic. In addition, targeted online marketing increases conversions and brand awareness. For example, a baby clothes company can send email newsletters to new […]

How to Use Influencer Marketing to Expand Your Brand Presence

The world of Influencer Marketing is growing rapidly. This form of marketing involves the collaboration of brands with social media influencers. This type of marketing campaign has similar qualities as Content Marketing and Social Media. Instead of selling your product, influencers demonstrate their thought leadership, authority, and credibility. Over time, these influencers will become synonymous […]

Using LinkedIn for B2B Marketing

Having a profile and cover photo on LinkedIn is vital to getting attention. Statistics show that company pages with profile pictures get six times more traffic than those without. Ensure your profile picture is at least 300 x 300 pixels and eight megabytes. You can also post a link to a list of “best of” […]