It is no secret that digital media spend is higher than traditional media spending. There is a direct correlation between age and media viewership, and the sheer volume of online content is a testament to this. For instance, Google processes over 40,000 search queries per second. In one hour, the average person will have viewed 11.3 million Google searches. This is a remarkable amount of content to consume in a short amount of time. Therefore, if you’re looking for a new and exciting way to reach your target audience, consider the advantages of digital media.
Traditional marketing methods have lost their appeal among consumers. Instead of listening to an ad, consumers can skip a commercial or change the radio station to avoid it. They can also block banner ads. Traditional marketing methods have been rendered ineffective due to consumers’ growing dissatisfaction with the product. With the growing power of digital media, traditional marketing methods must adapt. Here are some of the benefits of using digital media for business:
One study examined the attitudes of travel agencies in South Africa towards digital and social media. They studied 150 agencies and found that their attitudes were affected by both internal and external factors, such as competition and perceived benefits and ease of use. A similar study looked at attitudes towards social media marketing by small wine companies. Although the authors did not identify a specific cause or reason for the low adoption of digital media, these findings have implications for marketers of all sizes. So, what makes a digital platform so appealing to consumers?