It’s no secret that digital marketing has changed the way businesses communicate with their customers. If you want to get the ball rolling, you have to be proactive. The right combination of technology and strategy can mean the difference between winning and losing. For example, the latest research suggests that some organisations could improve their revenues and boost productivity with minimal effort. Luckily, a few clever organisations are already at it. Some examples include BMC, Affinity and eWay. What’s more, a little legwork and a hefty dose of common sense can lead to big wins in a matter of weeks. This is a great time to assess your adhoc marketing capabilities and improve the odds of winning your next big contract. The best way to go about it is to keep your options open by having a frank discussion with your prospective mates.