7 Keystones Of Online Marketing
Online Marketing vs Social Media: Service Types Social media refers to the use of various communication media like websites, email, instant messaging systems, text and multimedia messages, video and other interactive features that allow users to connect and share their thoughts and experiences. The major difference between online and social media marketing is in their technical aspects. Social media refers to a more interactive approach in online marketing services, which include advertising through social media platforms, television advertisements and online content. Online Marketing also incorporates traditional media forms like radio, TV and print. While online marketing is concerned mainly with website visibility and user-engagement, social media targets brand awareness and brand loyalty, especially in the B2B space.
Brand Building Strategy A comprehensive approach to Online Marketing requires in depth analysis of brand assets and a systematic seo strategy. Building a brand portfolio is an important first step in the process. A detailed study of the brand assets and the competitors helps in evaluating the brand strategy, which should include all steps of marketing, from web promotion to the offline campaigns and all stages of product launch. Analyzing the market position of the brand is very important, as it gives a clear picture about the competitors. The study of competitors helps in segmenting the market segment and building the marketing plan for each segment.
Content Marketing Strategy Online Marketing includes a variety of activities like search engine optimization, paid and free content marketing strategy, blogs, link building, content channels, social media marketing and video marketing. Search engine optimization (SEO), a form of online marketing, involves optimizing the website for better visibility in the SERPs. It mainly focuses on providing better user experience, increasing website traffic and improving ranking. SEO can help channel visitors to the desired pages. Content marketing strategy deals with creating useful information resources that can be used by the target audience to find related products and services on the Internet.
Email Marketing Automation email marketing campaigns are one of the most effective ways of promoting a business online. Email marketing campaigns are designed to reach potential customers at the right time using email technology. Email marketing automation enables businesses to create email campaigns from existing customer database, segment the customers based on their interests, preferences, buying habits, location etc and build an email list for future contact.
Social Media Marketing This strategy uses social media to reach out to the target audience. It uses various types of websites such as Facebook, Twitter, LinkedIn, Google+ and Pinterest. Social media helps in brand recognition, developing brand awareness, generating customer loyalty and influencing customer behavior. The key to success is providing relevant content in the form of articles, photos, videos and testimonials, to the target audience on the specific topics related to your brand. A successful social media marketing campaign ensures building trust, credibility and loyalty between the brand and its consumers.
Digital Marketing Strategy helps in reaching out to your audience over the Internet. It includes search engine optimization (SEO), paid search advertising, mobile messaging and content promotion. Digital marketing helps in brand awareness, building brand loyalty and influencing consumer behavior. SEO provides targeted website visibility, and it is important to select high-ranking keywords for your website in order to receive organic traffic. Paid search advertising helps in bringing direct audience to your site, which results in brand awareness, which in turn drives more sales.