Clubhouse is a social media platform that allows users to talk in virtual rooms. It was launched by Paul Davison and Rohan Seth, who previously worked at Google. It’s been growing rapidly in popularity since its launch, largely due to the fact that it’s an innovative way to connect people with similar interests.
The main purpose of Clubhouse is to have live, unscripted conversations about things that interest the user. It’s a perfect way to engage with consumers in an open, honest environment without any barriers. It’s too early to tell how much impact it will have on the marketing landscape, but it’s something that brands should be watching closely.
There are many ways to market your business on Clubhouse, including using the app’s chat features to solicit feedback from customers and prospects. You can also use it as a way to showcase your company’s knowledge and expertise, build community with your current customers, and collaborate with other companies in your industry.
1. Offer Your Services in Rooms
If you are an expert in your field, it’s a good idea to create a room on Clubhouse and offer your services to people who request them. This will help you create an online community of followers and customers who appreciate your knowledge, and give you the opportunity to charge for your services and sell them.
2. Team Up With Influencers to Sponsor Your Room
Another popular way to market your business on Clubhouse is by partnering with influencers. You can sponsor a room hosted by a celebrity or a professional in your industry, and ask them to promote your brand or product in their room. This strategy has been successful for big brands, such as OPI, and even for small ones, like Cinnabon.
3. Share New Content with Your Community
Another way to market your business on Clubhouse is to share new content with your community. By launching Clubs that are relevant to your brand or industry, you can invite members of your audience to join in on new topics and discussions.
4. Share a Blog Post That Has Primary Data on Your Topic
If your audience enjoys reading blogs, then it’s a great idea to create a blog post that discusses the latest trends and challenges in your field. You can create a blog post with your own insights and quotes from experts, then publish it on Clubhouse.
5. Make Your Rooms a Place for Discussion
When you host a Club on Clubhouse, your content can be shared to all users who are invited by your room’s manager. You can also make your room a place for discussion and debate. This will allow you to get feedback from your audience and keep them interested in your content.
6. Create Your Value
As a new marketer, it’s important to create your own value on the app. This will be the foundation of your brand and ensure that you stand out from the crowd. The best way to do this is by offering your audience something valuable – a piece of advice, an opinion or a useful resource.