If you want to use video to boost your Instagram marketing strategy, you should know that you can post up to 10 images per post. Your followers can scroll through the images and see more about your business. In addition, you can repurpose your old content to create a carousel on Instagram. Here are three creative ways to use video on Instagram. You can create a carousel for each of your posts and use it to attract new followers.
Tell a story: Stories are one of the best ways to engage with your audience. They allow you to share content that relates to their interests. Stories are an excellent way to share photos and videos, and they blend in seamlessly with the organic content. To incorporate storytelling into your Instagram marketing strategy, share user-generated content and videos. You can also tell a story in the caption. Adding a CTA to your Instagram bio is also a great idea.
Use hashtags: While Instagram allows you to use up to 30 hashtags in each post, using more than that can seem spammy. Studies show that posts with more than eleven hashtags get the most interaction. But one hashtag can boost engagement by 12.6%. To ensure your Instagram marketing campaign’s success, you should identify your competitors’ hashtag usage and experiment with your hashtag volumes. But remember not to go overboard – Instagram will penalize’spammy’ behavior.
Use hashtags: If your business sells a visual product, Instagram offers several unique opportunities to express yourself through pictures and videos. By using hashtags, you can communicate your brand message to thousands of users within your industry. Moreover, Instagram also allows you to add location stickers to let your followers know where your business is located. The question sticker can help galvanize your followers and give them more insight about your target audience. A quiz sticker is another innovative way to engage your audience.
Video formats: Videos are one of the most popular formats on Instagram. With video formats like 360° and vertical format, Instagram videos are more valuable than ever. With Instagram Stories, your users can watch videos in full screen and can swipe across for additional content. Also, Instagram’s new feature, Instagram TV, allows you to splice images and videos into one video. A video influenced 75% of Instagrammers. This is the best reason to start a new campaign on Instagram.
User-generated content: Incorporating user-generated content is the holy grail of Instagram marketing. This strategy gives followers a chance to interact more deeply with your brand and reduces your marketing costs. Starbucks uses a #RedCupContest on Instagram to convert followers into brand ambassadors. With over 37,000 entries so far, this tactic has the potential to benefit any industry. The more people engage with your brand, the more likely they will purchase the product or service.
Create a video: While videos are a great way to increase engagement, Instagram videos are a great option for complex content. Users can view a video of an entire product or service, or they can see the brand itself in action. The video should be short enough to grab their attention while explaining the product clearly. It should be of high quality so that your customers can see it. The clearer your video, the more likely they will be to buy from you.