SEO or search engine optimization is a method of gaining more organic traffic to your site. Companies that have implemented well-developed SEO strategies have experienced massive success on search engines. However, some companies remain on the fence when it comes to this process. According to a Fractl survey, 18.4% of respondents consider SEO to be […]
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How to Build Brand Awareness Through Online Marketing
While traditional forms of marketing are costly and require physical presence, digital marketing is a cost-effective way to reach a vast audience of potential clients. This type of marketing relies on the power of the internet to connect brands to a global audience. Brands can reach the entire population without the cost of physical location […]
How to Use WeChat Marketing to Promote Your Business in China
One of the most effective ways to reach your audience on WeChat is through advertisements. WeChat allows businesses to target their ads to specific demographics. The application categorizes users into categories based on interests and behaviors. It features 24 top-level tabs and 183 bottom-level tabs, which allow businesses to reach different groups with specific interests. […]
Digital Marketing Idea – How to Experiment With Traditional Marketing Strategies
There are many different strategies for marketing your business online. But one of the best ways to be successful is to experiment with various ideas. Using Google AdWords Keyword Planner can help you identify the best keywords to use for your ads. You can also use these keywords in your content or website to drive […]
4 Pillars of a Successful Digital Marketing Plan
When you create a Digital Marketing plan, you need to focus on four key pillars. These include an effective digital experience, quality content, and messaging. The digital marketing plan should be dynamic, and evolve over time as your business grows and changes. Using a digital marketing plan template can be helpful. Alternatively, you can hire […]
How to Use Weibo to Expand Your Business in China
Advertising on Weibo is one of the most popular methods of reaching new consumers. These ads appear at the top of users’ news feeds and can be targeted based on age, gender, region, interests, and more. They cost only five RMB per thousand impressions and can be highly effective for brands looking to increase their […]
How to Use Instagram Stories for Social Media Marketing
Instagram is a great social network for brands that want to engage their audience and increase brand awareness. With over a billion users and the ability to create stories, Instagram is an amazing tool to promote your brand. Whether it’s a photo of your new product, a photo of an employee’s hard work, or a […]
Linkedin Marketing for B2B Marketing
LinkedIn Marketing is a great way to generate leads for your business and engage with the right audiences. People on LinkedIn talk about their work, engage with content relevant to their interests and form connections with decision makers. In fact, over 80% of LinkedIn members are in decision-making positions. Linkedin marketing helps you get in […]
How to Use Weibo Marketing to Increase Your Social Media Visibility in China
Weibo Marketing is an effective way to reach new audiences and engage existing followers. Its largely young demographic consists mainly of people in their teens and early twenties and is actively engaged in the social media platform for a variety of purposes. While they may not be interested in learning information, they are looking to […]
How to Make the Most of Facebook Marketing
As the largest and oldest social media site, Facebook offers many options for marketing. Make the most of all of its features, including Business Manager, to organize your content and manage both paid and organic posts. It also allows you to manage multiple team members and keep everything unified. This is helpful for teams with […]